Work Experience

UX/UI Website Designer (Freelance)

REALSTACK

  • Apply user experience (ux)/user interface (ui) best practices, focusing on responsive layouts, accessibility standards, and scalable solutions to enhance user engagement and drive conversions.

  • Design and refine user-friendly websites for Realstack, focusing on creating custom homepage layouts and internal pages to improve usability, accessibility, and visual consistency across client sites.

  • Iterate on existing design components and frameworks, updating styles and creating new reusable elements to improve efficiency and maintain design consistency across projects.

  • Develop new homepage designs and adapt internal pages based on client needs and feedback, ensuring an optimized user experience through ongoing design improvements.

August 2024 - Present

UX/UI Specialist & Product Designer (Freelance)

Gemcaps

  • Lead ongoing UX/UI initiatives to optimize user workflows and improve usability across Gemcaps' platforms.

  • Collaborate with cross-functional teams to implement UX best practices and ensure seamless product improvements.

  • Led the end-to-end redesign of Gemcaps’ CRM software interface, significantly improving overall usability and user workflows.

  • Led the redesign of key digital assets, including client agreements and financial dashboards, to improve user engagement and data visualization.

  • Developed enhancements to the task management system within the claims navigation page, improving workflow efficiency.

  • Innovated layout and structural designs for client service agreements, creating versatile templates that support customizable content without compromising format integrity.

March 2024 - Present

Consultant, Product Management & UX/UI Designer

Visiontree

  • Provided UX/UI feedback and consultancy, offering expert recommendations to refine product interfaces and user flows, contributing to the optimization of user engagement and satisfaction across platforms.

  • Spearheaded a graphic design project for Visiontree’s parent company, creating a comprehensive suite of graphics and mockups for presentations about the Visiontree Form Builder. Created engaging slides that effectively communicated the form builder’s features and benefits to stakeholders.

  • Collaborated with the Visiontree team to further develop and enhance the Form Builder tool, improving usability and functionality through UX/UI best practices and user-centric design solutions.

October 2023 - July 2024

Product Manager & UX/UI Designer

Visiontree

  • Led a full redesign of Visiontree’s EHR platform, revamping the user interface (UI) and user experience (UX) to improve usability, streamline workflows, and enhance user satisfaction.

  • Spearheaded the development of key features, including a QR code check-in, optimized SMS reminders, and the "Smart Clipboard" productivity tool, resulting in improved customer retention and user engagement.

  • Contributed to the creation and ongoing UX/UI iterations of Visiontree’s Form Builder Tool, ensuring it adhered to HL7 and FHIR standards to support seamless data interoperability with other electronic medical record (EMR) systems. Collaborated with cross-functional teams to improve usability and functionality, optimizing data collection workflows and ensuring compliance with healthcare regulations.

  • Directed a rebranding initiative, developing comprehensive style guides and modernized graphics that elevated brand recognition and client appeal.

  • Managed the full product lifecycle in GitHub, collaborating with cross-functional teams to deliver new features and improvements using Agile methodology.

  • Fostered collaboration across design, development, and marketing teams to ensure alignment on product vision and seamless execution.

  • Leveraged data analytics and user feedback to drive iterative UX/UI enhancements, improving user engagement, efficiency, and customer satisfaction.

June 2021 - August 2023

User Experience & Website Designer

Blennd

  • Led the complete redesign of 20+ websites, overseeing both the UX and UI elements, and in some cases, executing full rebrands. These transformations resulted in significant improvements, including a remarkable 51% increase in session duration for PeakView’s site following the redesign. Additionally, the Enso Wheel Design project witnessed an astounding 9,115% surge in new website users, showcasing the impact of our design work.

  • Directed user-centric design from concept to execution, achieving impactful digital designs that boosted engagement and conversions.

  • Ensured smooth collaboration across teams for timely project completion and effective communication organization-wide.

  • Collaborated effectively with teams and departments, ensuring timely project completion and communication across the organization. Supported the execution of a comprehensive internal marketing strategy, which successfully elevated the company’s brand and expanded market share.

March 2019 - February 2021

Associate Designer

Modea

  • Led internal marketing brand-building initiatives across social media, website, digital marketing, and additional channels to enhance brand visibility and engagement.

  • Owned the end-to-end UI/UX design process for client projects, including Carilion Clinic, Jefferson College, and Optim Healthcare. Key responsibilities included conducting heuristic evaluations, developing personas, creating mood boards, establishing style guides, mapping site architecture, wireframing, and delivering high-fidelity comps.

  • Collaborated cross-functionally with project managers, developers, and other designers in both Scrum and Agile workflows to ensure cohesive and user-centric designs.

  • Presented design concepts and prototypes to stakeholders, incorporating feedback to refine and improve the final product.

September 2017 - May 2018

Interaction Design Intern

Modea

  • Supported UX research and design efforts, contributing to site flows, personas, wireframes, and visual design execution for client projects.

  • Collaborated with cross-functional teams using Scrum and Agile workflows to deliver user-centered solutions across healthcare and education websites.

  • Contributed to client redesigns, including Carilion Clinic, Safehouse Signs, Jefferson College, and Modea’s website, with a focus on improving usability and maintaining visual consistency.

May 2017 - August 2017

Virginia Tech

Minor in Psychology • Blackburg, VA • 2018

Deans List 2015, 2017

Virginia Tech Scholarship for “Higher academic achievement and strong character”

Bachelor of Fine Arts in Graphic Design

Education

Skills

Design Skills: User Interface Design, Product Design, Wireframing (High and Low Fidelity), Prototyping, Web Design, Typography, Iconography, Branding Design, Accessibility Knowledge, Design Systems, Component Libraries

Technical Skills: Figma, Sketch, Adobe Suite, HTML/CSS, JavaScript, Jira, Asana, Slack

Methodologies: Agile, Market Research, Product Development, Usability Testing, A/B Testing, Persona Development, User Journey Mapping, Heuristic Evaluation

Soft Skills: Problem Solving, Leadership, Management, Product Marketing, Communication, Empathy