Website Redesign
Revitalizing Insurance Engagement: A Strategic Overhaul of Moody Insurance's Website to Modernize User Experience and Expand Clientele Reach.
Overview
Moody Insurance serves as a linchpin for Colorado's businesses and communities, offering comprehensive coverage with a personal touch. Seeking to modernize their image and broaden their market reach, they embarked on a website redesign to better represent their expansive services and to reinvigorate their brand identity.
The project's goal was to transform the existing, user-unfriendly website into a beacon of clarity and engagement that would not only reflect Moody Insurance's mission and values but also encapsulate their tagline in a cohesive digital experience. This reimagining aimed to create a platform that communicated their success and commitment to excellence in a crisp, clean, and distinctly Colorado style.
“We want crisp, clean, and Colorado. Something that communicates our success better. “
Embracing the opportunity for a redesign, Moody Insurance entrusted us with the creative direction. The design retained the brand's signature red, harnessing its vibrancy against a backdrop of muted tones for a compelling call to action. The adoption of straightforward typography cemented the website's modern aesthetic, inviting users into a clear and accessible digital space.
Process - Visual Design
Colors
Fonts
Old Design
New Design