Website Redesign
Boxelder Consulting's website redesign transformed their online presence into a modern, user-centric platform, enhancing their visual appeal and functionality while significantly improving user engagement and expanding their digital footprint.
Overview
Boxelder Consulting required a digital presence that could adapt to their expanding portfolio and reflect their unique position as a holistic solutions provider. They sought to enhance their return on investment and infuse their website with a distinct personal character, underlining their commitment to being more than just a service provider, but a versatile partner in their clients' financial journeys.
“Our goal is to make every client feel valued; Boxelder is not just another firm – we're a comprehensive resource for long-term financial strategies."“
Prototyping
Developed and refined interactive prototypes to ensure a user-centric design approach.
My Role
User Research
Conducted comprehensive research to understand the needs and behaviors of the target audience, informing the design process.
UI Design
Crafted the visual interface, ensuring alignment with the brand's established color scheme and modern aesthetic.
UX Design
Structured the user experience to create a seamless and intuitive navigation path across the website.
Boxelder Consulting was intent on maintaining their existing color palette, which resonates with the suite of services they provide. We responded by updating their typography to Lato for a more contemporary feel and augmenting their visual storytelling through improved iconography and photography. This harmonious blend of elements conveys their brand's narrative with greater clarity and visual appeal.
Process - Visual Design
Colors
Fonts
Icons
We streamlined Boxelder Consulting's site architecture, creating a simplified and more intuitive user experience by thoughtfully reducing the page count, ensuring each page served a distinct and necessary purpose for the user.
Process - UX Design
Old Design
New Design
Our website redesign yielded a user-focused interface that simplifies access to our services and contact information, demonstrating a marked improvement over the previous design. The incorporation of our team's images infused the website with a personal touch, fostering a connection with visitors.
This refreshed approach resonated with our audience, as reflected in a 15% surge in website traffic and an increase in user engagement during the initial month following launch.
Results